What is our story ?


We’ve been here for some time now! Here is the story of our evolution. As we grow and learn, we chose to become a sustainable brand, and we intend to keep growing and enabling conscious choices.

2012

We started as an online magazine that aimed at positively spreading news and slowly ventured into designing greeting cards for people and companies to pay our bills. 

2014 -2015 

We soon saw that our products were generating a lot of waste. We felt responsible for our actions and switched to handmade seed paper. Back then seed paper was hardly known in the country. This gave us a chance to introduce our clientele to this new sustainable product.

2016 - 2018

As our clientele grew, so did we. 21Fools started making a range of sustainable products right from coasters, diaries, calendars and a lot more. This enabled a lot of people to get closer to their understanding of sustainability.

2019 - 2020

With the help of our workshops in Sanganer and Jodhpur, we expanded our range and introduced office stationery, desk organizers, masks and jhola bags. We collaborated with other sustainable brands and Beej Rakhi, Beej Pataka and Phoolchand. 

2020

As we go forward we hope to inspire positivity while ensuring the sensibility of our actions.