21Fools Family

21Fools Design & Entertainment Pvt Ltd is a homegrown brand that handcrafts sustainable stationery products working with farmers, rural craftspersons & artisans from the villages of India. 

In 2014, from a small workshop in Sanganer, Rajasthan, our craftspersons community, introduced Plantable Paper which has now become one of the best innovations in the sustainable paper industry of India. The rural community we work with has inspired us with their firm diligence and dedication, which has helped us work with over 500+ establishments & encouraged over 2.5 million customers to grow a plant in their homes from our Plantable products. 

Along with our sustainable stationery line, we have expanded ourselves to create eco-products that include cork produced essentials & reclaimed wood organisers. We’ve also found ways to make Indian festivals a lot more environmentally sound and innovative with our products which include firecrackers look-alike that grow themselves into plants, Seed Rakhis & Herbal Gulal.

Founder & CEO

Divyanshu Asopa

Divyanshu is the Founder of 21Fools, which he started from his hostel room during his engineering at DCE. After failing twice to build a financially sustainable model for 21Fools, first while running a magazine & then an online portal to send paper greeting cards, he moved to something which had his heart from the very beginning – Sustainable Handcrafted Products. During the company’s early years, Divyanshu acted as a sole designer, sales & production hustler and sometimes the delivery boy to assure timely delivery for clients. Now he focuses on making new sustainable products.

An aspiring Filmmaker and writer, Divyanshu spends most of his time drinking tea & collecting stories.

COO, 21Fools

Sachin Asopa

Sachin joined 21Fools in 2018 after finishing his graduation in Civil engineering. With a degree in engineering, his heart was always in meeting people from various backgrounds and sharing ideas with them - A sales professional at his core, he now oversees everything and anything of 21Fools. A backbone of 21fools, he enjoys working with big corporations, introducing innovative products to them and taking care of timely production. 

When not working, and not hanging out with his friends,  he loves trying out his hands at cooking.

Creative Team

Udisha Jain

Product Designer (Corporate)

Meet Udisha, a passionate product designer at 21Fools, who thrives on the beauty of artisanal craftsmanship. Armed with a bachelor's degree in Soft Material Designing from IICD, Jaipur, Udisha loves to explore with materials which translates into captivating tangible experiences. With a keen eye for detail, Udisha envisages being the artisans' designer and believes their expertise is the heart and soul of her creative process.

Divya Sharma

Visual Communication Designer

Fuelled by a passion for visual storytelling, Divya translates ideas into compelling designs that create value. At 21Fools, she plays a central role in shaping how the world sees our brand. She holds a bachelor's degree in Fashion Design from NIFT Gandhinagar and is pursuing a Master's in Craft Communication Design from IICD, Jaipur. Delving into diverse domains, she is a curious learner who loves to explore culture and heritage.

Avisya V

Product Designer (Retail)

Avisya, an accessory designer with a love for creating bags that are as functional as they are stylish. At 21Fools, She design bags that aren’t just accessories—they are essential, personal statements that enhance your everyday adventures. As part of the 21Fools team, she explore the unexpected, combining diverse materials and techniques to craft bags that feel fresh, unique, and ready to stand out.

Yogeshwari Mungikar

Product Designer (Hard Material)

Yogeshwari Mungikar, a Product Designer with a deep passion for crafting unique, functional, and beautiful products that challenge conventional design. At 21Fools, she specialise in the design of hard materials—transforming raw materials like wood, cardboard & marble into meaningful, impactful products.

She thrive in the intersection of creativity and functionality, driven by the belief that great design isn’t just about aesthetics; it’s about enhancing experiences and solving real-world problems.

Tripty Guru

Photographer & Stylist

Tripty has brought the aesthetics and the colour in 21 Fools that one sees today. First as an in house photographer and now as someone who is creating multiple products for 21 Fools - Right from working on a sustainable stationery product line to working on sustainable products for the Indian Festival. Tripty is working with designers and craftspersons to produce products which are colourful, and fun but have a purpose to them.

Mohd Ramzan

Head, Printing Unit

Hand printing Deptt is take care by Ramzan Bhai at 21Fools. He was the first person based in Jaipur to figure out the technique and talent of printing complicated designs on textured seed paper. He has been putting to use his own expertise & years and years of knowledge, we owe him a lot of credit. He was able to figure out the type of ink that can be put into use, hand pressure and other complicated dynamics that could help us view clear printing on the product.