The 21Fools Family


We, as human beings are innovators.

Our branches reach high into the heavens. Our roots dig deep into the Earth. Yet, we’re all woven together, signifying the connection between all things. We are connectors. We’re the glue between young creatives & forward-thinking businesses.

Look at the tiny seedlings which slowly push multiple layers of soil every day and night to sprout off the dirt and breathe the open air till the plant survives and celebrates freedom.

21Fools exists to encourage and celebrate this freedom. Even the non-living products from our stable sprout in your garden. We will be creating meaningful products and stories that help us grow and make this world a better place to live.

In 2014, from our workshop in Jaipur & Mumbai, 21Fools has introduced ‘Beej Kapas’ – A paper that grows into a plant in India for the first time. Since then we have handcrafted over 2 million Beej-Kapas products that grew into millions of plants.



Divyanshu is the Founder and CEO of 21Fools, which he started from his hostel room during his engineering at DCE. After failing twice to build a financially sustainable model for 21Fools, first while running a magazine & then an online portal to send paper greeting cards, he moved to something which had his heart from the very beginning – Sustainable Products. 
During the company’s early years, Divyanshu acted as a sole designer, sales & production hustler and sometimes the delivery boy to assure timely delivery for clients. Now he focuses on making new sustainable products from Beej Kapas Paper and Reclaimed wood

When he is not working, Divyanshu is busy drinking tea, collecting stories from people and places, watching films and listening to A R Rahman. An aspiring Film maker and writer, he loves to think he is a food lover in spite of being a vegetarian with a small appetite.  



Ram Prasad Saini (Mentor, 21Fools)  

35 years of experience makes Ramprasad Saini a connoisseur in the art of making hand-made paper. He is the founder of our partner company Kalpana Handmade Paper, that acts as the manufacturing unit for 21fools BeejKapas and other products for the same. His grit, determination and vision to see a more sustainable world has lead him to create fascinating new products that circle around natural products. He’s one man that doesn’t shy away from getting down and dirty in order for the environmental benefit!

Trilok Saini (CEO, Kalpana Handmade Paper)

A Bachelors degree in Business and over 7 years of experience in the overseas market Trilak Saini does not quit till our customer leaves with a huge wide grin. Focusing mostly on customer satisfaction and product enhancement. He is an absolute perfectionist and channels all his effort in creating happy customers!

Lokesh Saini  (COO, Kalpana Handmade Paper)

After having studied Aircraft engineering for a good part of his life, Lokesh Saini was offered a job abroad, which he politely turned down. He realized that his true calling was service - To his country, it’s people and to himself. Now he enjoys his techy status in the team even while working with the villagers, craftsmen and artists at the grass root level. From producing raw material, to manufacturing the final product, he is our omnipresent handyman and digital dynast!






We are a group of farmers, artists, women & makers. We are a people of different ideas and identities. But the idea and identity that connects us all and make us a collective, is that we all are living and working in and around a village and are concerned about it. This village is Paradsinga, situated in Sausar Tehsil of Chhindwara district of Madhya Pradesh, India.

Our village is just like any other Indian village, undergoing migration, people aspiring for jobs to escape the poverty ridden circle of agriculture, patriarchal, people trying to stick to their traditions & superstitions & religious beliefs.

With this journey in the backdrop, we are trying to build our collective consciousness around understanding this journey, repercussions of it, the vitalities and the trivialities of it and be expressive while doing it. This expression comes out through our work and artworks. Sometimes these artworks take the form of landarts, sometimes they take the form of yarn artefacts made from the non-GM (Genetically Modified) IPR-free (Intellectual Property Rights) non-hybrid indigenous cotton we grow. These expressions also take the form of plantable seed papers and eatable artefacts made from the organic produce from our farms. Apart from these, we also use performance, making, etc. as other forms of expressions.